Starting a new business is a daunting prospect and is far from easy. I don’t doubt that Chris is talented and that given the right audience his creations would sell, but how do we find that audience? I am also pretty sure that my faith in his abilities is not misplaced, as everyone we have spoken to has been impressed, but after a while you can’t help but wonder if they are just being polite!! Anyway doubts aside, I believe that the problem is we are just not being seen by the right people.
Our first step was to create a website – kind of logical given that I am a developer! But I know how hard it can be to get a new site noticed in the search engines, and there really is no quick fix for this. So we knew we needed to try and use social media to get ourselves seen.
We created a Facebook page and tried to convince as many of our family and friends to like it as possible, in the hopes that they will share it and we will maybe gain likes from people we don’t know. So far this has had very limited success, but we do have a few likes from people that neither of us know personally!
I was already a member of Pinterest (flickerslair), although I had a tendency to forget it existed for weeks at a time, and then find myself losing hours and hours on it!! Chris is now a member too (chrisr313). We have found that its use as a promotional tool seems to be pretty limited – although that might just be because we are doing it wrong! But it is a very useful tool for coming up with new inspiration for designs.
As I have a full-time job, the amount of time I can spend on Hectic-Eclectic is limited. We want to have a shop built into the website, but decided that for now my time is better spent trying to get the word out, so we created an Etsy shop as an outlet. Etsy is very easy to set up and maintain, but actually getting the right people to your shop and making a sale is a whole ‘nother matter!
I am a developer and Chris is an artist, between us we know diddly about marketing, so we are kind of floundering! We would really welcome any advice or constructive criticism, and would love to hear your stories (perhaps you might even like to write a guest post). Have you tried setting up a business? What worked or didn’t for you? Do you think we are wasting our time and should just give up now?!?!?